Our Mission
CrowneGuide, Inc. believes Board Investors, Leadership, and Sellers can squeeze more from a properly built SDR and Inside Sales function with best practices and process to drive a force-multiplier of profitability.
CrowneGuide, Inc.'s process is unique and holistic in that it often engages multiple departments in our process (HR, Marketing, Customer Service) and guarantees that each of these clients are involved and that you're all completely satisfied.
Know Us Deeper
Our presence and activity on social media platforms may be limited to more fundamental sites and interactions. We struggle to correlate dollars driven from Tik-Tok or Instagram. Needless surveys and provocative posts to boost likes and trending aren't found with us.
We do participate in relevant content via LinkedIn and some trusted sources; and are associated with groups we feel are relevant to you and us in this niche.
CrowneGuide offers real-world experience proficiency, success and versatility that transcends across a firm's products or services to deliver you the partial or total SDR or Inside Sales solutions you need on time, on budget, and with documented ROI.
OUR TEAM
Ken Crowne
Strategist, Builder, Seller and Coach
Ken Crowne has over 15 years of experience in the SDR/ISR space and today still makes time to be a direct seller, team leader, and direct managers in the Inside Sales and Sales Development function.
Armed with classic training and certifications in coaching in SPIN, Customer Centric Selling and the Challenger methodologies, Ken has personally sold and built fully functioning teams in eCommerce, SaaS, product, and Managed Service spaces. Ken has co-founded small startups with 2 people from the inside a plumbing warehouse space (not a garage....sorry) and contributed to multi-national brands up to 1.3B USD revenue.
A founding principle to achieve sales nirvana for CrowneGuide clients points to a proven practice of specialization in sales.
With teams nicknamed “detectives” “hunters” “farmers” and “closers” he rests his success on the belief that virtually no seller is great at all parts of a customers sales journey and lifecycle. Intrinsically, people perform best doing things they like.
I've mentioned this anology to C-level and private equity firms; A football team's quarterback should not and does not have stats or measurements around catching, blocking, or punting….but many of today’s sellers have this “do it all” measurement and it just doesn’t fit their style or strength. So why must they endure this?
In teams of ten or more, through careful hiring and analysis tools, Ken takes each persons strengths and places them into the part of the sales process they excel at. He then measures the “stats” that matter in that role.
This permits extremely detailed troubleshooting and inspires the right coaching when parts of the process can be specifically managed, leaving the others to continue running without interruption.
"Fix the carburetor, not the car."
References & Clients
Jeff Bateman 1st First degree connection. Regional Manager at Storage Choice. October 7, 2016, Jeff was Ken’s client
CrowneGuide Inc. was our first stop contact when we decided to try Call Potential. We also reached out for individual consulting help. He was very attentive to our needs and ensured that the initial process went smooth. He was easily accessible and helped us overcome some concerns we had about automating our processes. Throughout our relationship, Ken has always worked with us to help us make the best decisions, just like he would with his own business. I would highly recommend Ken to any company looking to get an A+ individual to help them launch and sustain any project.
Christine McElherne 1st First degree connection Business Development, December 12, 2022 Christine reported directly to Ken
Simply put, Ken is a Dynamic leader who is a mentor that influences and develops the people he leads.
He possesses a unique teaching skill set and an entrepreneurial passion that makes him unstoppable. I have, on numerous occasions, asked to try "something new." Ken was always supportive and could quarterback any new idea by looking at all angles and making more money. He'd push you without pushing you!
Ken can not only navigate environments in constant flux, but he is an agile mentor. All organizations should be lucky to have Ken leading their team!Simply put, Ken is a Dynamic leader who is a mentor that influences and develops the people he leads. He possesses a unique teaching skill set and an entrepreneurial passion that makes him unstoppable. I have, on numerous occasions, asked to try "something new." Ken was always supportive and could quarterback any new idea by looking at all angles and making more money. He'd push you without pushing you! Ken can not only navigate environments in constant flux, but he is an agile mentor. All organizations should be lucky to have Ken leading their team!Christine McElherne 1st First degree connection Business Development, December 12, 2022 Christine reported directly to Ken
Simply put, Ken is a Dynamic leader who is a mentor that influences and develops the people he leads.
He possesses a unique teaching skill set and an entrepreneurial passion that makes him unstoppable. I have, on numerous occasions, asked to try "something new." Ken was always supportive and could quarterback any new idea by looking at all angles and making more money. He'd push you without pushing you!
Ken can not only navigate environments in constant flux, but he is an agile mentor. All organizations should be lucky to have Ken leading their team!Simply put, Ken is a Dynamic leader who is a mentor that influences and develops the people he leads. He possesses a unique teaching skill set and an entrepreneurial passion that makes him unstoppable. I have, on numerous occasions, asked to try "something new." Ken was always supportive and could quarterback any new idea by looking at all angles and making more money. He'd push you without pushing you! Ken can not only navigate environments in constant flux, but he is an agile mentor. All organizations should be lucky to have Ken leading their team!Craig Gaitan 1st First degree connection. Working at a company that makes the competition jealous. Craig reported directly to Ken On July 1, 2020.
Ken is a gifted Director. Because he has many years of experience in sales and technology, he knows a variety of creative methods, and he ensures you learn what you need to. His calming personality makes you feel completely comfortable, even when you’re making mistakes. He is always encouraging and positive. Thanks to Ken I was able to provide excellent service and excel in our KPIs under his leadership.Ken is a gifted Director. Because he has many years of experience in sales and technology, he knows a variety of creative methods, and he ensures you learn what you need to. His calming personality makes you feel completely comfortable, even when you’re making mistakes. He is always encouraging and positive.Craig Gaitan 1st First degree connection. Working at a company that makes the competition jealous. Craig reported directly to Ken On July 1, 2020.
Ken is a gifted Director. Because he has many years of experience in sales and technology, he knows a variety of creative methods, and he ensures you learn what you need to. His calming personality makes you feel completely comfortable, even when you’re making mistakes. He is always encouraging and positive. Thanks to Ken I was able to provide excellent service and excel in our KPIs under his leadership.Ken is a gifted Director. Because he has many years of experience in sales and technology, he knows a variety of creative methods, and he ensures you learn what you need to. His calming personality makes you feel completely comfortable, even when you’re making mistakes. He is always encouraging and positive.Kraig Brown 1st First degree connection. Senior Healthcare IT Professional. Kraig managed Ken directly on March 7, 2011
Ken is focused, determined and tireless in his pursuit of excellence. I managed Ken as one of my first assignments with PGi. His team in Chicago was always prepared for our business reviews, and his ability to motivate and get the most out of them was unquestioned. Over my time with company, as Ken moved into new roles, I was able to observe and witness his ability to creatively think through difficult situations and above all, maintain his positive attitude until he could lay his hands on the prize. You will Ken to be the epitome of a team player, relentless, hard charging and a great captain. He has natural leadership abilities and has proven the ability to rise above great adversity time and again- and take others with him.Jeff Bateman 1st First degree connection. Regional Manager at Storage Choice. October 7, 2016, Jeff was Ken’s client
CrowneGuide Inc. was our first stop contact when we decided to try Call Potential. We also reached out for individual consulting help. He was very attentive to our needs and ensured that the initial process went smooth. He was easily accessible and helped us overcome some concerns we had about automating our processes. Throughout our relationship, Ken has always worked with us to help us make the best decisions, just like he would with his own business. I would highly recommend Ken to any company looking to get an A+ individual to help them launch and sustain any project.Kraig Brown 1st First degree connection. Senior Healthcare IT Professional. Kraig managed Ken directly on March 7, 2011
Ken is focused, determined and tireless in his pursuit of excellence. I managed Ken as one of my first assignments with PGi. His team in Chicago was always prepared for our business reviews, and his ability to motivate and get the most out of them was unquestioned. Over my time with company, as Ken moved into new roles, I was able to observe and witness his ability to creatively think through difficult situations and above all, maintain his positive attitude until he could lay his hands on the prize. You will Ken to be the epitome of a team player, relentless, hard charging and a great captain. He has natural leadership abilities and has proven the ability to rise above great adversity time and again- and take others with him.Don't Fire Josh Allen!
The Buffalo Bills didn't win the Super Bowl. The issue isn't the Quarterback.
The sellers didn't make their number... DONT fire the ISR/SDR
The philosophy here is that specialization and precise statistical tracking now permits us to analyze, coach and make key decisions as to who each player ought to be in a assembly-line style of sales process. Each member of the team has a specific job, and is measured and retained based on that. SDRs are no different, and like ifootball, score very few of their own touchdowns. If you followed the 2022 Buffalo Bills, Josh Allen's statistics and Q in his role (QB) were #2 out of 30 in the NFL. Not bad!!! We keep Josh Allen, but start to review the stats of those responsible for running or catching. And we make coaching or player adjustments there. At THAT point in the process. Selling is NO different. We specialize. We each have our stats.
CrowneGuide, Inc. is dedicated to this principle-- after seen high performing SDRs lose their jobs because leadership simply saw the closed revenue nationally wasn't high enough.
This behavior, still in place at companies large and small is stupid and borders on business malpractice-- and should be avoided at all costs. An SDR averaging 23 generated ICP opportunities per month should be lauded as a winner and not RIFd because the sellers 'dropped the ball'.
Josh Allen isn't the problem. His running backs and receivers are!
